Pretty With Pink was a diet, fashion and lifestyle blog for women ages 18-25. Originally titled In the Pink it was used as a viral marketing and user retention tool for the Pink Patch. I took over the blog in 2008, I overhauled the design and narrative tone, retitling it Pretty with Pink. Weekly posts included practical weight loss advice, recipes, snack ideas and exercise tips. Work on this project included design, writing and development.
